Pure Projects was a key partner in the project management of the refurbishment and rebranding of the Observation Deck and 4D Cinema at Sydney Tower.

 

On behalf of Merlin Entertainment, Pure Projects managed the design and refurbishment of both the retail and pre-show areas on level 5 as well as the refurbishment of the Observation Deck at the top of the Tower which offers visitors unequalled panoramic views of the city. The popular new 4D Cinema Experience transports viewers across Sydney’s famous harbour, beaches, landmarks and events, bringing with it 4th dimension effects that include wind, bubbles and fire.

 

Completed in 1981, the Sydney Tower Eye (formerly known as the Sydney Tower, and Centrepoint Tower) has the highest observation deck in the Southern Hemisphere.